About Us
Blnd It. is a family-run startup based near Ghent, Belgium.
We sell frozen pellets of fruit, vegetables, and other pure ingredients. Our mission is to make healthy eating easy and accessible for everyone.
Blnd It. is led by Jules, Marie, and Madeleine Catrysse, who are exploring entrepreneurship themselves, with guidance from their parents, Katrien Baeyens and Peter-jan Catrysse, both experienced entrepreneurs.
Peter-jan Catrysse, CEO and shareholder of Cube NV, brings extensive experience in food production and innovation. Our pre-portioned smoothie and breakfast bowl recipes make it easy to enjoy fresh, high-quality fruit quickly.
All our frozen fruit pellets come from Cube NV, ensuring food safety and purity—100% fruit and vegetables, with no preservatives or added sugars.
Meet Our Team
Behind every service we provide stands a dedicated team of professionals, each bringing their unique expertise and passion to our family company.
Peter-Jan Catrysse
Company Economist, responsible for financial calculations and analysis
Marie Catrysse
Marketing and Sales Manager Home Delivery
Jules Catrysse
Responsible for follow-up of Horeca sales
Madeleine Catrysse
Responsible for initiating Horeca sales (acquiring new Horeca clients)
Katrien Baeyens
Responsible for initiating Horeca sales (acquiring new Horeca clients)
How to use?
For smoothies, just add 190 ml apple juice to the frozen fruit pellets in a blender, and enjoy a delicious, fresh, and healthy drink in seconds.
For breakfast bowls, leave the pellets in the fridge overnight, then add your favorite toppings for a ready-to-eat, nourishing meal.
